Clif Bar is a company who has a very distinctive and well designed packaging, but a poorly developed web presence. To reach their target audience their website should match the style and the aesthetics of their successful packaging and be elegantly simple and easy to navigate. In order to propose a new user experience strategy for to the company, a new landing page as well as a few interior pages needed to be designed and developed. Their current site is convoluted by its navigation system, has very little actual information, and is overloaded with unexplained click-able images. I decided to make the buttons more obvious, and provide a more direct body copy giving a glimpse into what you could find by clicking the buttons. I also created a number of product pages.
